This is a brief history of how the logo changed, period by period: The image below illustrates how little the Nike logo changed over the years. Use of the text was ultimately abandoned in the mid-1980s when the brand had become unmistakably recognizable solely by the Swoosh. The only thing that has really changed from the original Nike logo and the modern design is the font, which went from a cursive serif script to a bolder block letter sans-serif (more about this further down). One of the most incredible facts about the Nike logo is that it has remained fundamentally unaltered throughout the decades. After several failed attempts, she finally scratched a curved line on a sheet of paper out of anger, and that was the seed from which the Nike Swoosh was born. The same year, Carolyn Davidson came up with the Swoosh trademark logo. The name was officially changed in 1971, sometime after a friend of Knight’s had a dream about the Greek goddess. It took Phil Knight (who founded Blue Ribbon Sports, which would later become Nike in 1964), almost eight years to come up with the Nike logo. Nevertheless, the fluidity of the logo means that you don’t need to be a mythology expert (or even make the connection at all) to see that ‘swoosh’ (the sound of movement, speed, and power) communicates positive drive, a fast pace, and dynamicity. Specifically, the logo is reminiscent of the shape of one of her wings (yes, Nike gives you wings…). What is the real meaning behind the iconic Nike symbol? It is meant to represent the Greek Goddess of Victory named, you guessed it, Nike. The Nike logo has a lot of history that is worth exploring! You might also think that Carolyn Davidson just sat down at her desk, and Swoosh, the Nike logo just poured out of her pencil. You might think that a simple curved line can’t change the world of design. Nike Logo History, Meaning, and Evolution Join us as we explore the origin of the Nike icon, the meaning behind it, and how it has changed through time. The Nike logo is no exception from its inception to the present day, the Swoosh has always been a synonym of performance and has been closely intertwined with Nike history. A brand’s symbol often conveys the message and history of the brand. Behind every great brand, there is a great logo.
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